We are seeking a highly motivated and experienced Paid Advertising Specialist to develop, implement, and manage our digital marketing campaigns across various online channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.

Key Responsibilities:

• Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.

• Create compelling ad copy and visuals tailored to target audience demographics and behaviours.

• Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.

• Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.

• Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.

• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.

• Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.

• Identify and explore new advertising opportunities and channels to expand reach and drive growth.

• Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.

• Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.

Qualifications:

• Experience Required: 4+ years

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).

• Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.

• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.

• Strong understanding of SEO best practices and experience with SEO tools.

• Excellent written and verbal communication skills.

• Creative thinking and problem-solving abilities.

• Strong analytical skills and the ability to interpret data to drive decisions.

• Highly organized, with the ability to manage multiple tasks and deadlines effectively.

• Up-to-date knowledge of digital marketing trends and best practices.

Preferred Qualifications:

• Google Ads and/or Facebook Ads certifications.

• Experience with marketing automation platforms.

• Graphic design skills or experience working with design teams.

• Knowledge of HTML/CSS for email marketing and website editing.

• Previous experience in co-working space.