Job Title: |
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Marketing / Admissions Officer |
Category: |
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Marketing |
Total Positions: |
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1 |
Job Location: |
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Karachi |
Gender: |
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No Preference |
Minimum Education: |
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Bachelors |
Degree Title: |
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Marketing, Communication or Training and development |
Career Level: |
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Entry Level |
Minimum Experience: |
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2 Years |
Salary Range: |
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PKR 0 to 0 per Month |
Apply By: |
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Dec 15, 2020 |
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Job Description: |
JOB PURPOSE:
The incumbent will focus on raising brand awareness & will contribute to achieving the set targets and objectives of the program through marketing communications. The incumbent will promote the vocational & professional training programs among potential youth and public & private organizations.
Responsibilities & Duties:
General Responsibilities:
- Act as a marketing consultant to bring attention and solutions to organizational priorities.
- Prepare & share monthly progress report as per set timelines.
- Monitor and report on coverage and impact.
Market Research:
- Plan and conduct marketing research for identification of employable skills training and improve the current training programs.
- Carry out competitor analysis and market intelligence quarterly & biannually and develop a plan of action to address the gaps.
- Develop database of potential organizations and coordinate with their training department to market the customized/tailor-made training.
- The incumbent must work in close coordination with Admission & job Placement Cell.
Marketing:
- Develop & implement the social marketing campaigns for skills development, professional development training & professional award programs.
- Coordinating & communicating with other development & social network, key decision makers & stakeholders for attracting and gripping new projects.
- Designing, development & execution of marketing plan to promote the approved training.
- To develop ATL, BTL marketing campaigns and micro segment marketing for vocational Training.
- Prepare marketing plan & financial budget to achieve the desired outcome.
- Implement marketing and communication activities as directed to promote a range of Trainings.
Communications:
- Lead on the content of the organization’s public-facing website or portal as part of the organization’s digital overhaul, manage a website to make regular updates.
- Manage the organization’s social media presence in the targeted area.
- Lead on the production of the organization’s Annual Review and other marketing materials as agreed and required.
- The Incumbent is responsible to develop and design the content for effective communication.
- The Incumbent is responsible to handle all the social media platforms for the organization.
- Manage relations with external communications and marketing suppliers, e.g. web development, creative, design and print agencies.
- The Incumbent is responsible to advertise for the relevant programs on all platforms i.e. social media & print media.
Admission:
- Attend trainees and facilitate their needs concerning admissions, counseling, and training.
- Responding to admissions inquiries via Phone, email, and monitor the flow of outgoing calls and keep the management informed on a regular basis.
- Develop and maintain the necessary documentation and record of all project activities.
- Establish and maintain an informational, active communication system with walking clients, trainees, and staff.
- Update all of trainees' basic data on relevant portals and MIS.
- Participates as an active member of the admission & marketing team, participates in the development and implementation of enrolment strategies; compiles data for reports; maintains calendar; processes applications (trainees and staff); schedules appointments, and maintains important records
- Develop and maintain a database of potential trainees, walking customers, and all staff members’ names, addresses, telephone, and mobile numbers, and keep the list updated for necessary follow-up.
- Brief and counsel prospective applicants about the admission process of desired training.
- Giving campus tours, arrange a meeting with the relevant department to materialize the admission/intake
- Exercise professional inputs and initiatives to make recommendations for continual process improvement.
- Exhibit excellence in customer service by providing the ability to resolve serious complaints, maintain key relationships, adjust, develop and foster the healthy environment
- Ensure that the notice boards are updated to reflect the current training and necessary information
Any other task assigned by the management.
Qualifications & Competencies Required:
- Bachelors or Masters in Marketing, Communication or Training & Development.
- Minimum 3 years significant proven marketing & communication experience.
- Proven public and media relations experience will be preferable.
- Good knowledge of website development & use of the latest social media
- Requires excellent written and verbal communication.
- Ability to effectively work under tight deadlines and manage projects independently.
- Excellent interpersonal and communication skills.
- Strong organizational skills and keen attention to detail.
- Self-motivated with the ability to work under pressure and in challenging environment.
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Company Information |
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Company Name: Hashoo Hunar (HH) Company Description: .
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